Posts by 1x1mediapublishing

5 Startup Lessons I Learned While Becoming a Pilot

Posted by on Jul 1, 2014 in Goals, Investor Ready, Setbacks, Startups

As a recently licensed private pilot, I feel truly alive when flying a small plane. In a single flight I can feel pride, humility, fear, joy, and triumph. This list of feelings also crops up on a regular basis for my co-founder and me as we work to build our publishing startup, causing me to reflect on the similarities between learning to fly and building a startup. Here are my top five flying lessons that also apply to my startup efforts: 1. Practice, Fail, Learn. There is nothing stickier than a lesson learned by f’n it up the first few times. We had just landed, and the 1946 Champ rolled down the runway at good clip when my instructor told me to take over and taxi us back to the hanger. Feeling confident that we were safe on the ground, I took the stick. For the first few hundred feet I had things under control. In an instant, I felt the back end of the plane start to swing to the right. My instructor called for more right rudder, but I reacted too slowly. The plane made an abrupt left turn, the left wing dipped and almost struck the ground. Finally, the plane came to a quick stop sitting...

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Staying Alive – Know Your Burn Rate

Posted by on Jun 13, 2014 in Angel Funding, Investor Ready

“What is your burn rate?” When angel investors ask this question, founders of investor-ready startups have the answer ready to go. Cash is the lifeblood of any business, and investors ask about the burn rate metric because they can use it to make a simple calculation that tells them how long your startup has to live, and how far any new investment will take you. As a founder, you need to develop a clear understanding of your startup’s burn rate not only to be ready to answer potential investors, but also for planning purposes. Managing cash flow is one of the key success factors for any startup. Burn rate for a startup is defined as how much money you spend each month to keep the startup alive. A burn rate calculation should account for all costs, including: Direct Product/Service Costs. Direct costs associated with monthly sales, such as cost of goods sold, partner or affiliate fees, and so on. Sales and Marketing Expenses. Estimated sales and marketing costs, including travel to customer sites, trade show fees, marketing costs, pay-per-click advertising fees, and so on. Founder and Employee Pay. Salaries and wages to keep everybody showing up early and staying late. Keeping the Lights On. Other ongoing expenses such as...

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Angel Funding and Founder Weekly

Posted by on May 21, 2014 in Uncategorized

  A big shout out to the Founder Weekly Newsletter for supporting our Startup Crash Course: Angel Funding. The free weekly newsletter for entrepreneurs features the week’s best curated content, must read articles, how to guides, tips and tricks, resources, and startup events. Geek turned entrepreneur, Rahul Chaudhary (@rahulgchaudhary), culls through a sea of startup content and offers a finely distilled feed of startup news and links–well worth a spot in your...

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The Value of a Dry Run

Posted by on May 11, 2014 in Blog

The Value of Dry Run As we continue to add titles focused on helping startup founders gain knowledge of startup mechanics, we are also learning a lot of startup lessons ourselves. I recently had the opportunity to write a guest post about our publishing startup experience for Joe Wikert’s Digital Content Strategies blog. Check out the post here: The Value of a Dry Run   For an industry insider’s view on digital content publishing and great insights on the changing publishing world, be sure to check out Joe’s blog at

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Fund Your Startup with Friends and Family Money

Posted by on May 6, 2014 in Angel Funding, Blog, Friends and Family Funding

We are super excited to announce that our next title,  Startup Crash Course: Friends and Family Funding, is now available on the Amazon Kindle store (here), and will soon be out for iBooks, Google Play, NookPress, and as a PDF. As you may know, many startup founders rely on friends and family funding to get their ventures off the ground. This Startup Crash Course details all of the common friends and family funding structures, including simple loans, profit sharing agreements, equity deals, and convertible notes. Getting the money in the bank is a big step, but doing it the right way matters even more. This book provides easy to follow guidance for choosing and documenting the best funding structures for both your startup and your funding partners. As an added bonus, a promissory loan walkthrough provides blow by blow details of each clause. Check it out, and as always, let us know your comments, feedback, and...

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