We are Passionate About Building Tools for Entrepreneurs

Based in the outskirts of beautiful Asheville, North Carolina, 1×1 Media is an independent publisher of books, ebooks, and online content, focused on how-to topics for entrepreneurs, startup founders, makers, and other business professionals.

Years In Business

Markets Served

Publishing Platforms

Concise How-To Content

How-to content distilled to provide fast, actionable information for startups

Startup entrepreneurs are racing the clock. With hundreds of tasks and decisions, founders need to be able to learn unfamiliar topics fast and then get back to the exciting work of building their startup. Crafted to meet this goal, our content and tools are segmented into short and to-the-point books and ebooks, augmented with supporting spreadsheets and templates.

Visual Infographics

Timelines, equations, relationships visually explained

Throughout our how-to content and tools, we present infographics, timelines, and other visual elements to help entrepreneurs visualize key concepts, understand calculations, and sort out links and connections of the startup topic at hand.

Custom Tools and Templates

Tools and templates for startup concepts

Whenever appropriate, we offer tools and templates that help entrepreneurs learn concepts, explore equations, and document startup milestones. Financial spreadsheets, pitch outlines, valuation explorers, capitalization tables are all examples of supporting tools we offer.

Education Is in Our Blood

Too often, it is assumed that entrepreneurs will “just figure it out.” Our mission is to change that equation by delivering how-to content that helps startup founders learn the basics and by creating power tools that enable entrepreneurs to reach their goals faster.

We assume that our content will evolve over time like well made software, incorporating feedback from our customers. By periodically offering new versions, we hope to fill in gaps, fix bugs, increase the value received by the content, and enhance the user experience of our readers.

We welcome your feedback! Tell us what topics help you the most, give us feedback or corrections on our existing products, or suggest new topics or titles.

email us at: [email protected]

Meet 1×1 Media’s Founders

Startup founders

Corporate leaders

Experienced educators

Passionate coaches

As founders, seasoned publishing professionals, and startup mentors, we have spent decades in pursuit of helping people to understand and use software, launch and grow businesses, and ultimately craft the life they imagine.

Steve Poland


Steve has worked with hundreds of founders and entrepreneurs, mentoring them on startup mechanics, funding plans, pitch decks, financial models, and due diligence documentation for the angel funding process. Much of Steve’s work involves helping founders make their startups investor ready.

Lisa Bucki


An author, trainer, and a publishing consultant, Lisa A. Bucki has been involved in the content development business since 1990. She has written and contributed to dozens of books and multimedia works, in addition to providing marketing and training services to her clients.